LRG Summer 2010

Monday, April 12th, 2010, Filed under: The Daily

LRG’s new 2010 summer line. Summer 2010 has 10 individual themes spread through three deliveries for more options of styles throughout the season. The first delivery is available and in stores now. 
Since its origination, LRG has developed themes to design inventive seasonal clothing lines. LRG remains to stay creative in their artistic styling when trying new looks that stretch to every image of American culture. The first series of themes consists of the titles “Destination Nowhere,” “Homegrown,” “Artist Driven,” and “Uptown Top Rankin.” 

“Destination Nowhere” is a classical rendition of nautical sportswear. Catching vibes from a laid back yacht club aesthetic, “Destination Nowhere” presents a high class yet street trendy fashion.  
As a homegrown company cultivated from creativity, love, hard work, and of course home gardening and personal horticulture, the theme “Homegrown” was a natural selection and source of inspiration for summer 2010.  

“Artist Driven” is a combination of two of the most talented and prolific young graffiti artists in the world; Augor from Los Angeles and Pose from Chicago.  The result is the first installment of a heavy-hitting guest artist co-op series that will continue throughout the year.  

Other summer lines come from an international influence celebrating cultural diversity and lifestyle perspective, creating themes like “Uptown Top Rankin.” Influenced by styles of Jamaica in the summertime, “Uptown Top Rankin” sums up the irie lifestyle of our favorite Caribbean Island in a classical irie military surplus group.  

Peep the vid that was shot in Hawaii.