Prototype is a brand that has been in the game since 2000. Based out of Hawaii, Prototype focuses on having the freshest product and limited quantities for their brick and mortar shop in Pearlridge Shopping Center.
In 2000, the five owners who grew up in Hawaii scratched up what little savings they had together and Prototype was born. Inspired by skate and music, they focused on carrying brands that were underground and couldn’t be found in Hawaii. Around the same time, the whole street game was just starting and they found themselves in a game that wasn’t even a game yet.
Fast forward 15 years, the game is still evolving and they are still hustling and carrying the freshest brands for the fashion forward individual.
The curated stocklist includes:
Laced Up Laces